Privacy Policy
Introduction
Laurel Bank Residential Care Home Limited (“we”, “us”, “our”), registered in England and Wales with company number 02423368 and having its registered office at Ebenezer House, Ryecroft, Newcastle-Under-Lyme, Staffordshire, ST5 2BE, operates Riseley House Care Home. This privacy policy outlines how we collect, use, disclose, and safeguard your data when you visit our website and use our services.
Data We Collect
We may collect the following types of information:
- Personal Identification Information: Name, email address, phone number, etc.
- Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our website.
- Usage Data: Information about how you use our website, products, and services.
- Cookies and Tracking Data: We use cookies and similar tracking technologies to track activity on our website and store certain information.
How We Use Your Data
Your data is used for the following purposes:
- To provide and maintain our service.
- To notify you about changes to our service.
- To allow you to participate in interactive features of our service when you choose to do so.
- To provide customer support.
- To gather analysis or valuable information so that we can improve our service.
- To monitor the usage of our service.
- To detect, prevent, and address technical issues.
- For marketing purposes, including analysing trends and personalising advertising.
Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect, monitor, and analyse the use of our site. Google Analytics uses cookies to track and report website traffic, helping us understand how you use our site.
Third Parties
- We use Google reCAPTCHA for spam protection. Their privacy policy can be found here : https://policies.google.com/privacy?hl=en.
- We use Google Analytics to track user sessions. Their policy can be found here: https://policies.google.com/technologies/cookies?hl=en-UK
Use of cookies and other technologies
What are cookies?
We may place small text files called ‘cookies’ on your device when you visit our website. These files do not contain personal data, but they do contain a personal identifier allowing us to associate your personal data with a certain device. Cookies are NOT viruses, any kind of malware, programs or applications. Cookies cannot see the files on your device.
Why do we use cookies?
Cookies serve several useful purposes for you, including:
- Tailoring our website’s functionality to you personally by letting us remember your preferences, location or device type
- Improving how our website performs
- Improving your experience and allowing our website to recognise you when you return
- Allowing us to customise our website to your interests
- Understanding who our audience is so that we can provide content most relevant to you
- Allowing third parties to provide services to our website
- Helping us deliver interest-based advertising where appropriate in compliance with the applicable laws
Types of cookies that we use
We use different types of cookies on our website. Some of these cookies are placed by us, while others are placed by our third-party plug-ins, suppliers or advertisers. These cookies may be deleted from your device at different times, such as at the end of your browsing session (when you leave the website) or after a pre-set amount of time, or they may persist on your device until you delete them. We use the following types of cookies on our website:
Essential Cookies
These are cookies that allow our website to perform its essential functions. Without these cookies, some parts of our websites would stop working. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Non-essential cookies
With your consent non-essential cookies are set when you visit our website. They serve to optimise the user experience, provide us with insights about how users use our website, or are used for marketing purposes.
To the extent personal data is processed via these cookies, the respective legal basis is your consent in accordance with Article 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by adjusting your cookie settings.
Tracking Cookies
Our website uses cookies to improve your browsing experience, provide social media features, and analyse our traffic. By using our site, you consent to the use of cookies.
Google Analytics
We use Google Analytics to track and report website traffic. Google Analytics sets cookies to help us understand how visitors interact with our website, compiling reports on website activity and providing other services relating to website activity and internet usage. The data collected is anonymous and cannot be used to identify you personally.
| Name of Cookie | Provider | Purpose of Cookie | Expires/Duration | Type of Cookie |
|---|---|---|---|---|
| _ga | Used to distinguish users | 2 years | HTTP Cookie | |
| _gid | Used to distinguish users | 24 hours | HTTP Cookie | |
| _gat | Used to throttle request rate | 1 minute | HTTP Cookie | |
| gac | Contains campaign-related information | 90 days | HTTP Cookie |
For more information on Google Analytics cookies, visit the official Google Analytics page.
Google Tag Manager
Google Tag Manager allows us to manage and deploy marketing tags (snippets of code or tracking pixels) on our website without having to modify the code. It helps in integrating and managing various marketing and analytics services.
| Name of Cookie | Provider | Purpose of Cookie | Expires/Duration | Type of Cookie |
|---|---|---|---|---|
| dc_gtm | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 minute | HTTP Cookie |
For more information on Google Tag Manager cookies, visit the official Google Tag Manager page.
Smooth Analytics
We monitor activity throughout our website using a third-party provider (Smooth Analytics) to improve our Digital Marketing using a Cookie. We track which sources are effective at helping visitors find our website and make calls to us. We use IP addresses, geo-location data, caller telephone number, and voice recordings.
Facebook Pixel
Our website uses Facebook Pixel to measure the effectiveness of our advertising by understanding the actions people take on our website. The Facebook Pixel records information about your session, which Facebook can use to measure and optimise the performance of our ads and deliver more relevant advertising content to you on Facebook.
| Name of Cookie | Provider | Purpose of Cookie | Expires/Duration | Type of Cookie |
|---|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. | 3 months | HTTP Cookie | |
| fr | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. | 3 months | HTTP Cookie |
For more information on Facebook Pixel cookies, visit the official Facebook Business Help Center.
Embedded YouTube Videos
Our website may include embedded YouTube videos. YouTube sets cookies to collect user data and track their browsing behaviour.
| Name of Cookie | Provider | Purpose of Cookie | Expires/Duration | Type of Cookie |
|---|---|---|---|---|
| _YSC | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP Cookie |
| VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. | 6 months | HTTP Cookie |
| PREF | YouTube | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. | 8 months | HTTP Cookie |
For more information on YouTube cookies, visit the official YouTube Help Center.
Use of your information
The personal information you provide is used solely for the purpose of responding to your enquiries. We use your information in the following ways:
- To provide answers to your enquiries.
- To offer support or additional information regarding our services.
- We will share the information you provide through the online enquiry form with our partner Smooth Group Limited (Trading as Prosperwell) to help ensure that your enquiry is dealt with promptly and efficiently. Prosperwell will not use your information for any other purpose and will delete it as soon as it is no longer needed for this purpose.
Sharing of your information
In accordance with the provisions outlined in ‘Use of your information’ in this policy, we may share your information with Smooth Group Limited (Trading as Prosperwell). Apart from this specific circumstance, we do not share, sell, or distribute your personal data with third parties except as required by law.
Data Sharing and Disclosure
We may share your data:
- With service providers who assist us in operating our website, conducting our business, or serving our users, as long as those parties agree to keep this information confidential.
- For legal reasons, if required to do so by law or in response to valid requests by public authorities.
- If we believe disclosure is necessary or appropriate to protect our rights, property, or safety, or that of others.
Data Security
We are committed to ensuring that your information is secure. We have implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
Your Data Protection Rights
You have certain data protection rights, including the right to access, update, or delete the information we have on you. Whenever made possible, you can access, update, or request deletion of your Personal Data directly within your account settings section.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us at our registered address or through the contact information provided on our website.
